Everything you need to know about Black Friday 2018

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The biggest shopping day of the year, aka Black Friday 2018, is fast approaching. And just in case you hadn’t noticed, shopping is one of our favourite activities, so yeah, we’re excited. But with hundreds of retailers offering hundreds of discounts, Black Friday can be a bit overwhelming even for the most seasoned shoppers. Luckily, we’ve rounded up all the tips and tricks you need to know to be a savvy shopper and to make sure you get the best deals on the day. Black Friday – we’re ready for you.

When is Black Friday 2018?

This year Black Friday falls on Friday 23 November 2018.

What is Black Friday?

Black Friday is the day after Thanksgiving, it was originally an American tradition but UK retailers have adopted it in recent years. The Friday after Thanksgiving is a holiday and since most people are off work, retailers drastically slash prices in a bid to get people to shop in the run up to Christmas.

What is Cyber Monday?

Cyber Monday is Monday 26 November this year, it is always the Monday after Thanksgiving and continues the shopping frenzy of Black Friday. Cyber Monday is a relatively new tradition thanks to the popularity of online shopping.

When do Black Friday deals start?

If you’re shopping online you can expect most deals to start around midnight, although some retailers reveal deals in the days leading up to Black Friday. If you’re venturing out to the high street, most shops will open early at around 6am. Although Black Friday is the main day for snagging the best bargains, sales will continue all weekend, through to Cyber Monday and possibly beyond.

Which brands will have Black Friday deals?

You can expect Black Friday deals from pretty much every major retailer, both online and physical. And because of the amount of retailers who participate in Black Friday you can find discounts on loads of products, from tech to toys and beauty to fashion. Based on previous years, we predict these are the some of the retailers to watch for the best deals this year:

How can you get the best deals?

1. Preparation is key

It’s easy to get swept up in the Black Friday frenzy and not end up with the best deals. Whether you’re shopping from the sofa or heading out onto the high street, if you make a plan beforehand you’re bound to make life easier for yourself.

2. Know what you want

It’s easy to get carried away and buy lots of stuff you didn’t really want or need; make a list of exactly what you want and stick to it. There’s no point buying stuff just because there’s a good bargain as you’ll just end up spending way more money than you intended. If there are products you intend to buy anyway (regardless of Black Friday) wait and see if you can find a good deal on Black Friday. If you’ve been waiting to buy an expensive item, wait to buy it on Black Friday as you’re bound to save yourself some serious £’s.

3. Do your research

Check which retailers will match prices on Black Friday (such as John Lewis); most shops don’t offer this but it’s worth checking beforehand. Avoid website crashes by making a list of which retailers are selling which items, so if a website crashes you know where you can get an item elsewhere. Make sure you’ve created online accounts with your favourite retailers to save time when purchasing; it’s also worth signing up to their emails to get notified when their sales go live.

4. Don’t just focus on Black Friday

Although Black Friday is the main shopping day, sales will still be on over the whole weekend and into Cyber Monday and retailers will continue to release new deals. Keep an eye out for early bird deals in the days leading up to Black Friday as well as you may be able to nab a bargain before everyone else.

5. Start early

Online sales generally start around midnight on Black Friday, so make sure to be online as soon as sales start to make sure you get the stuff you want. If you’re heading out to the High Street make sure to get there before the stores open to get ahead of the queues and bag the best stuff.

6. Check the returns policy

Double check the retailers returns policy before you buy just in case you regret your Black Friday purchases, as some retailers have a different returns policy for sale items; this is especially important if you’re buying expensive items.

7. Don’t assume you’re getting the best deal

Make a note of the prices of items you want before Black Friday, this way you can be sure that the discounts on the day are the best deal. Likewise shop around on the day to make sure you’re not missing out on getting the best possible deal.