So Pimm’s jam exists and we’re breaking out the toaster rn

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It’s the debate that has raged for centuries (Ok not centuries but you know) – what is the best toast topper, chocolate spread or jam? Well now we feel like a definitive answer has been found, because we just discovered Pimm’s jam exists, so all other spreads can sit down.

A sweet, smooth blend of Pimm’s no.1, strawberries, tangerines and mint, we’d advise spreading generously over toast for the best breakfast ever. Or, seeing as it is summer, why not pair with a blob of clotted cream on a scone (or five)? Suitable for coeliacs and vegetarians, it’s priced £1.99 at ASDA and available now.

Image credit: Pimms