12 modest fashion influencers killing the game

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Nowadays there’s an influencer for pretty much everything, but until recently there’s been a real lack of representation in the mainstream for modest fashion influencers. Everyone has their own idea of what modest fashion means to them, but just in case you’re not sure what it actually entails, it essentially means having awareness of how much skin you’re showing and dressing in a way which maintains ‘modesty’. People dress this way for many different reasons including religious beliefs or just personal preference. According to Pinterest, searches for modest fashion have increased by 500% since the beginning of this year alone, and designer brands and high street retailers like Nike and H&M are starting to take notice by producing modest collections. We’ve scoured Instagram to find 12 of the best influencers who are proving modest fashion is anything but boring. You’re going to want to double tap all of them…

Rawdah Mohammed

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The Somali-born Norway-based influencer is seriously nailing east-meets-west style; her signature looks include killer sunglasses, denim for days and plenty of high street pieces from the likes of H&M and Zara. Oh, and she’s been featured in Vogue – no biggie.

Follow her here


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Not only has model Halima been on the cover of Vogue and ELLE, walked on catwalks for Yeezy and Dolce & Gabanna, starred in a campaign for Fenty Beauty and hosted a TED talk, she was also the first ever woman to wear a hijab in the Miss Minnesota USA pageant. Woah.

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Amsterdam-based Khaoula combines streetwear with classic Parisian chic; think vinyl trench coats, dad trainers and the hottest ‘it’ bags of the moment. We’re suddenly feeling very inspired.

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Canadian-born Londoner, Manal, has an incredibly popular YouTube channel where she showcases her love of beauty, lifestyle and food as well as her pregnancy journey and her amazing personal style, which frequently includes fuzzy fur coats, graphic tees, slick coats and killer make-up.

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Maria Alia

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If you’re a fan of everything vintage and denim then you need to follow Maria Alla. The NYC-based street style pro effortlessly layers and mixes catwalk-fresh pieces with denim and vintage finds to create seriously on-trend looks.

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Noor Tagouri is a Libyan-American journalist and activist-turned-influencer. She has her own hit podcast, has hosted documentaries and she’s friends with Ashley Graham. Pretty cool eh? Her personal style pairs off-duty denim with sweatshirts and pops of colour for a look that’s effortlessly cool.

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Dina Tokio

Super-influencer Dina Tokio has over 1.3 million Instagram followers, making her one of the biggest modest influencers in the game; her YouTube channel has also gained huge popularity, and she even has her own book. We’re obsessed with her cool style which mixes bold colour and patterns with streetwear and classic silhouettes.

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Desert Mannequin

Art curator-turned influencer, Anum Bashir, runs one of the biggest fashion blogs in the Middle East, which is hardly surprising considering how awesome her style is. She mixes high and low fashion pieces with denim and on-trend accessories for a look that’s totally her own. She’s also the co-creative director of her own label and she writes for ultra cool NYC fashion blog, Man Repeller. So she’s a legit girl boss then.

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Hodan Yousef

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Toronto-based cool-girl, Hodan, combines thrifted vintage with denim and the coolest trainers around for her edgy take on modest dressing. She’s giving us serious street style goals.

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Leena Al Ghouti

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Leena has become one of the most-loved influencers in the UAE despite only starting her Instagram account a couple of years ago. Her effortlessly cool street style feed is filled with oversized menswear-inspired looks, mom jeans and the coolest designer bags and accessories.

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Summer Albarcha

Summer’s feed is filled with all of the hottest trends of the moment like slip skirts, denim co-ords, dad trainers and more; she’s giving us serious style inspo. She also shares beauty and style tips while documenting her travels around the world as well as running her own Depop shop.

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Ruba Zai

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23-year old Ruba Zai aka Hijab Hills’ feed is filled with her colourful outfits, killer beauty looks and feminine style; and her travels around the world are giving us serious wanderlust.

Follow her here

Images: Instagram @themodest, @rawdis, @leenalghouti