Nike’s flagship store got a makeover and it includes plus-size mannequins

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NikeTown in London has a new Women’s floor which now features plus-size and parasport mannequins – and we’re here for it.

Nike have been showing support to all women in sport for years now, and are known as one of the most inclusive brands out there; they launched a plus-size collection back in 2017 that covers sizes UK 22-32, plus they launched a sports hijab the following year.

The new space in store is a celebration of women in every sport – from swimming to football. They’re the first sportswear brand to use a wider variety of mannequins, and what they’re doing is so important.

This is definitely a step forward towards inclusivity, let’s just hope more brands follow Nike’s example…

Image credit: Nike