We’ll be the first to admit that we’re suckers for fast fashion – the lure of a brand new outfit for Friday night is all too appealing – but we’re also really trying to make a conscious effort to be more sustainable and eco-friendly. We’ve bought the reusable coffee cup and the vegan beauty products but the next area to tackle is our wardrobe, and luckily PrettyLittleThing has just launched their very first Recycled collection, so we can indulge in a new outfit, guilt-free.
Turns out fast fashion is one of the worst offenders when it comes to the environment, so when a massive brand like PLT offers a budget-friendly and sustainable option, we take note. The Recycled collection uses unwanted, worn-out and repurposed fabric and materials like plastic bottles and gives them a second lease of life as new garments. It’s focused around the wardrobe staples you’ll wear again and again, rather than disposable trend pieces, including Yeezy-esque hoodies, joggers, bodysuits, co-ords and more which are also available in plus sizes. The minimal, athleisure-inspired shapes are all muted shades of beige, black, pink, lilac and nude that Kanye West and Kim K would be proud of. Oh, and did we mention it’s all under £20?
PrettyLittleThing CEO Umar Kamani said in an Instagram post: “This is another step in the right direction towards sustainable fashion. We know this isn’t the answer to everything, and our aim is to continue to learn new ways and adapt new methods in which the business as a whole can become more sustainable and responsible in terms of protecting the planet for the future”. PLT also announced a partnership with clothing recycling app reGAIN to encourage customers to stop sending unwanted clothes to landfills. The app allows users to unlock discount codes in exchange for donations of unwanted clothing which can be dropped off at local pick-up points around the country.
You go PLT!