New beauty launches are pretty frequent these days, but it’s not often they come with an almost cult following straight out the gate. Enter, UOMA. Founded by Nigerian-born former beauty executive Sharon Chuter, who was listed by Women’s Wear Daily as one of the 50 most forward-thinking executives shaping the future of the beauty industry, her impressive career has seen her work with the likes of Revlon, L’Oréal and Benefit. So creating her own innovative beauty company that meets the needs of diverse women around the world was a no-brainer.
So which UOMA make-up is worth the coin? Does the much-hyped foundation live up to its reputation? We called in some products and asked our Social Media Executive, Jane Obeng, to try them out.
Say What?! foundation
I was so excited to try the Say What?! foundation because it’s one of the brand’s most hyped products – it has over 51 shades and 6 custom formulas. And the good news is, I loved it! With this foundation a little goes a long way, two pumps max, because the formula has a really buildable coverage and blends out seamlessly. It felt surprisingly light on my skin, which was great for someone who has combination/oily skin. And the fact that it’s vegan and cruelty free scores even more points with me!
Next up was the Boss Gloss (love the name!) in ‘Rose’ and HELLOOO PIGMENT! As a dark skinned girl with naturally darker lips, most lip glosses tend to be too light in colour for me, and I find myself having to constantly reapply throughout the day to keep the colour vibrant. However, with the Boss Gloss, the first swatch on my lips had me shooook! It is very pigmented and lasted for about 45 minutes before I had to reapply, which is better than most lip glosses I’ve come across (sorry NYX).
Badass Icon lipstick
While I’ve been loving the UOMA products I’ve tried so far, the Badass Icon lipstick was probably my least favourite product. Texturally, it went on smooth, felt buttery and didn’t leave my lips feeling dry. Unfortunately the colour I tried didn’t suit me particularly well, but I’m confident a different shade would help me fall in love with this Badass lipstick *insert winky face emoji*.