Foundation is the holy grail of the make-up bag, amirite? We all long for flawless skin, but finding the best foundation for your skin type is not exactly a walk in the park – shade, tone, coverage, finish – there’s a lot to consider. Once you throw oily, combination or dry skin into the mix, finding your perfect match can seem an impossible task.

But, never fear, because we’re about to make the search a whole lot easier.

Primark’s latest creation, the Double Coverage Matte Foundation, has been impressing women all over the country – and for good reason. Beauty moguls have been raving about its staying power and skin-smoothing properties, and have even compared it Estee Lauder’s iconic Double Wear foundation.

One fan, whose Facebook post got 800 likes and hundreds of comments, gushed “For those ladies that wear Estee Lauder double wear foundation for £32. This is the same coverage for only £5 from Primark!! I’m converted.”

That’s £17 less people!

Brb, off to Primark…