11 of the best female-owned beauty brands to shop this International Women’s Day

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Who run the world? Girls! Mark it in your diary, March 8 is International Women’s Day and to celebrate we’ve rounded up 11 female-owned beauty brands to shop on the day. Although women are the biggest consumers of the beauty industry, with the average woman estimated to spend around £21,000 on beauty products in their lifetime, they aren’t necessarily the ones calling the shots in the board rooms; the CEO’s of L’Oreal, Estee Lauder, MAC and more are all men. Boo. So, in honour of International Women’s Day, we’ve rounded up 11 of the best beauty brands started, owned and run by bad-ass women to support now, and always; because women support women. These sisters are doin’ it for themselves…


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If you haven’t heard of Glossier, where have you been? It’s only one of the coolest beauty brands to hit the market; with its millennial pink packaging and incredible make-up and skincare products, it’ll fit right in on your bathroom shelf. CEO, Emily Weiss started her blog Into The Gloss when she was an assistant at Vogue; it turned out to be super successful and eventually turned into Glossier and the new brand Glossier Play.

Huda Beauty

With over 33 million followers and counting, Huda Kattan is one of the most influential women in the Middle East. She started her eponymous beauty line as a blog back in 2010 and released her first product, a series of false eyelashes, in 2013 which were worn by none other than Kim K. Fast forward six years and her products have well and truly propelled her towards global beauty domination!

Anastasia Beverly Hills

Not only did CEO Anastasia Soare found ABH, but she’s also credited with starting the brow revolution. Her business started as a salon in Beverly Hills where she upgraded the brows of the rich and famous, but since launching her own products way back in 2000 ABH has well and truly taken over the beauty game. She has forever changed the way we do our brows, and for that, we salute her.

Fenty Beauty

Having already established herself as a bonafide queen in the music industry, Rihanna set about becoming a make-up mogul with her line Fenty Beauty in 2017. She identified a gap in the market for inclusive shades and set about creating pretty much the most diverse range of foundation in the industry, as well as killer highlighters, contour sticks, lip products and more.

Beauty Pie

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Not content with starting and selling the likes of FitFlop and Soap & Glory, Marcia Kilgore set about disrupting the beauty industry with her latest venture, Beauty Pie, in 2017. Just in case you’re not familiar with Beauty Pie, it’s the first ever buyers club for beauty which allows members to buy luxury quality products for a fraction of the price as branded equivalents; now that’s a brand we can get behind.

Wah London

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Want the most badass nails in the business? Then you need to head to Wah London. The first salon was founded by OG girl boss, Sharmadean Reid, in 2009 and since then she’s launched concessions in Topshop, given manicures to the likes of Serena Williams and Margot Robbie and started her own Wah product line in Boots. You go girl!

Pat McGrath Labs

Never heard of Pat McGrath? She’s only one of the world’s most influential and celebrated make-up artists and in 2015 she started her own make-up line which she entirely self-funded for over a year – plus, no biggie, but the products are insane. We’re talking lipsticks, pigments, eyeliners, eyeshadow palettes and more – we want them all.

Beauty Bakerie

Cashmere Nicole founded Beauty Bakerie after a battle with breast cancer which taught her to live in the moment and do what she’d always wanted to do. She founded the brand with the motto “Be better, not bitter” which she said defined her life. Not only are the products super cute, but they’re also inclusive and cruelty free.

Kat Von D Beauty

Kat Von D started her beauty line way back in 2008 and since then it’s grown to be one hell of a brand. Inspired by her tattoo artistry background, her products are designed to inspire people to fuel their self-expression; plus every product is vegan and cruelty-free.


Started by two sisters, Hannah and Sophie Pycroft, in their garage in Barry, Wales (yes, the same Barry from Gavin and Stacey) Spectrum brushes has quickly become one of the most iconic brush brands in the biz, and is now estimated to be worth over £12 million! They’ve created everything from Disney to Mean Girls inspired brushes and accessories and we can’t wait to see what they do next.

Carter Beauty

Anything approved by Ariana Grande is a yes in our books. Not only is beauty entrepreneur, Marissa Carter, the founder of Carter Beauty, she is also the founder of another wildly successful tanning brand, Cocoa Brown and she juggles all of that with being a mother to two children! Yep, we think she’s the ultimate girl boss.

Image: CNBC