Instagram is one of our favourite places to discover new beauty trends and brands – not to mention all of the scandals and drama – but it’s also a great place to find trustworthy reviews and the best products around. Cult account @Trendmood1 is the authority on make-up and skincare, so when they posted a list of products voted the best in 2018 among the beauty community, we took notes. Over a million votes were cast by their followers – 1.2 million beauty obsessives to be precise – so it’s safe to say we trust them to have voted on the crème de la crème of foundations, concealers, palettes and more. The results are in…
Too Faced Born This Way Foundation, £29
Beating the iconic Estée Lauder Double Wear by 38% of the votes, the Born This Way Foundation has officially confirmed its place in our make-up bags as the new favourite foundation. It provides an ‘I woke up like this’ finish with a medium-to-full coverage that’s designed to be undetectable; plus, it comes in 35 inclusive shades. No wonder it’s been crowned the best.
Tarte Shape Tape Contour Concealer, £23
This little concealer has taken the beauty community by storm and won Trendmood’s poll by a whopping 56% of the votes. It makes skin look totally flawless by covering absolutely everything, including acne scars and dark cirlces. It’s vegan, free from nasties, nourishes skin and comes in a range of 30 shades. In case you can’t get hold of it or can’t stomach the price tag, budget brand Revolution have an amazing dupe for just £4.
Best lip product
Fenty Beauty Gloss Bomb Universal Lip Luminizer, £16
As well as being voted brand of the year, Fenty Beauty also won both product of the year as well as best lip product with their iconic Gloss Bomb. It gives lips the ultimate glossy shine and makes them appear fuller and smoother without a sticky finish; and it has an amazing peach-vanilla scent so good we want to eat it. Plus, Rihanna personally picked out the one-shade-flatters-all rose nude shade, FENTY Glow.
Best eyeshadow palette
Morphe x James Charles Artistry Palette, £39
It’s hardly surprising that this palette stole the win since it was basically harder to get hold of than an actual unicorn. Morphe collaborated with iconic make-up artist, influencer and YouTuber, James Charles, to create this stun-ning palette of 38 highly pigmented, ultra blendable shades. It has pretty much every colour under the sun which means you can create an endless amount of looks.
Best setting powder
Laura Mercier Translucent Setting Powder, £29
An oldie but a goodie, Laura Mercier’s setting powder kept its crown as the best, which is hardly surprising given its cult status. It has a lightweight, silky consistency that sets make-up with a soft focus finish, and blurs fine lines and imperfections; anything with a soft focus effect is fine by us.
Best emerging brand
Juvia’s Place, from £18
You might never have heard of Juvia’s Place, but they’re making quite an impact in the beauty community having been endorsed by the likes of mega-influencer and YouTuber, NikkieTutorials. They’re famous for high-intensity, pigmented eyeshadow palettes with colours to suit every skin tone, as well as liquid lipsticks and brushes. Trust us, they’re well worth checking out.
Best drugstore brand
Wet n Wild, from £1.50
Any true beauty junkie will know how amazing Wet n Wild’s products are, so it’s no shocker they won the title of best drugstore brand. For the uninitiated they have an incredible range of products from just £1.50, from the Photo Finish foundation to the Color Icon eyeshadow palette, which is a great dupe for the Anastasia Modern Renaissance palette and more.