Unless you’ve been living under a rock for the past few years, you’ll have seen, heard or even tried cult skincare brand, The Ordinary. The brand centres around full transparency, from simply labeled packaging to no-nonsense ingredients, all at bargainous prices, and the cinch is that they ACTUALLY work. If Kim Kardashian is a fan…
So imagine our delight when we found out they were launching a skincare fundamental – cleanser.
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It's finally here. Say hello to The Ordinary's first-ever (took way too long 🙈) cleanser. The soap-free and non-comedogenic nature of The Ordinary's Squalane Cleanser protects the integrity of epidermal lipids and leaves any skin type feeling cleansed, moisturized and soft. Squalane, alongside other gentle esters, works to trap and dissolve facial impurities and makeup (even waterproof mascara), detaching them from the surface of the skin. Subsequently, the emulsifying sucrose esters blend the dissolved makeup and facial impurities with water, allowing them to be easily and efficiently rinsed away. 💦 The Ordinary's Squalane Cleanser undergoes 3 textural phases; 1) Balm-like upon dispensing, 2) Oil-like after rubbing between the palms of your hands and 3) Milk-like when combined with water. The cleanser should only be applied to dry skin once it has entered the oil-like phase. This change in texture is crucial in order to facilitate the efficient dissolving of facial impurities and makeup. Although 50ml may not seem like a lot, the balm- (and later, oil-) like consistency of this formula spreads very easily and as such, a small amount is required upon application. We understand that more is always more for some, but please don’t be sad - a cuddlier size is already in the works. 🤗
Called the ‘Squalane Cleanser’, the formula unsurprisingly includes Squalane, a ‘lipophilic ester’ that is gently moisturising yet strong enough to remove make-up. It’s also free from any nasties (think no alcohol/silicone/gluten) and magically transforms from a creamy balm to a soothing oil consistency when applied. What more could you ask for from a cleanser?
Oh, and it’s only £5.50. Need we say more?