Beauty blenders at then ready make-up obsessives because e.l.f. Cosmetics’ cult Poreless Putty Primer (aka, the foundation to your foundation), is finally back in stock and if you haven’t tried it already, why not?
e.l.f. Cosmetics took to Instagram to announce the news via a hilarious video montage of fans requesting the brand to restock the sought-after primer, and when a beauty product sends the internet into a frenzy, you know it’s a good one.
e.l.f. Cosmetics Poreless Putty Primer, £8
So what’s the fuss all about? Unlike most primers, it’s infused with a vegan-friendly ingredient called squalene which acts like a barrier between the make-up and your skin. It drenches skin with moisture and clings to the make-up so that it lasts all day long, without clogging pores like most silicone-based primers can do. Also, the putty formula feels more like a balm which smooths onto skin to veil those pesky pores for airbrushed, filter-like skin.
Loved by beauty influencers and make-up moguls alike, the bargain buy made waves across the blogosphere and for good reason, with many claiming it’s a dupe of high end counterpart, Tatcha’s Silk Canvas Primer, which would normally will set you back a hefty £30.
You’d better be quick though, as it’s previously sold out 10 times over. And with that purse-friendly price tag, it’d be rude not to.
Image credit: e.l.f. Cosmetics